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About

Your Journey to RuckList


Unpacking the Problem

Forgetting Sucks. Overpacking Sucks. Underpacking Sucks. Not knowing where to start Sucks. 

If you haven’t felt that, you will.

Time outdoors is precious. The years you have left to pursue adventure are numbered. If we can open the door for you to chase that adventure, then we’ve completed our mission.

The outdoors is a tribal endeavor. One that AI can help break down but can’t truly test in the way it must be lived.

RuckList is focused on bringing that real-world knowledge together and giving you access to tried, tested, and optimized options for your pursuits. Hunt, Fish, Backpack, Camp, Mountain Bike, Rock Climb; it’s your adventure, your way, with the RuckList advantage. 

Download a list; tailor it to your needs.

Check your gear against the latest reviews; buy less crap.

Pack and Plan on your own, or with your entire crew.

As well as a whole bunch of other tools and features you’ll just have to dive in and check it out.

Your Adventure. Your Way. With the RuckList advantage.

Letter From the Founder

RuckList was born out of my own journey into the wild. I didn’t grow up taking big adventures in the woods, but my youth had me spending entire summers fishing, biking, and exploring the river bottoms. I’ve always loved being outdoors, but I was limited by my lack of guidance.

In 2012, after I retired from a 17-year career dedicated to professional discuss throwing, I sought to fill the void of athletics, and began hunting. Jay, one of the founders of RuckList and a dear friend, was my first mentor in true woodsman-ship. I didn’t know how little I knew and my life has never been the same. As I explored the hills with Jay and other friends, I realized something was missing; the knowledge and tools to help others navigate the wilderness safely and confidently.

Driven by a deep desire to help others connect with their adventurous spirit, I created RuckList. A tool to help everyone discover, explore, and connect with the outdoors. Whether it’s the pull of a distant mountain, a winding river, or the crest of a dirt road just beyond the horizon, there’s something in all of us that longs to go further. If we can play a part in your journey, helping you discover the quiet, the adventure, and the connection that comes from the outdoors, then we’ve done our job. 

We will always strive to share the knowledge and wisdom of the incredible community we’re building. RuckList is about all of us, together, learning, sharing, and supporting one another as we find that wild part of ourselves out there.

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Our Pros


Your Rucklist Team

Brian Trainor

Founder, President & CEO

Heath Hansen

Vice President, Co-Founder

Colin Johnson

Chief Operations Officer

Bert Sorin

VP of Brand Strategy

Jay Anothony

Director of Gear Optimization Technology

Lane Walter

Director of Brand & Community Relations

Mick Hill

Principal Architect

Drew Matthern

Director of Gear Optimization Technology

Aimee Trainor

Director of Marketing

Who we work with


Our Trusted Partners

Our suppliers are some of the world’s most renowned. We also have our exclusive own-brand Instinct, which is fast gaining a reputation for quality and value.