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Lost Hat Co. is a Western brand that makes hats for people who work outside, not for people who want to look like they do. The Slough colorway in goat rope camo with a leather RuckList patch — built for the guy who actually uses his hat. Leather RuckList patch: Patina improves with wear — looks better at the end of the season than the start Goat rope camo — Slough colorway: Western-influenced pattern; distinct from standard woodland or duck camo Lost Hat Co. construction: Dome-shaped unstructured build that shapes to your head Snapback: adjustable fit